When choosing a platform to power a new application that will be used by popular media sites, some of the criteria we look for are scalability, ease of deployment, and ease of management. As with the nature of news and media, traffic can go up and down without much warning and getting new content out of the door quickly is the name of the game. App Engine has greatly simplified development and deployment of YouTube Direct, a new tool built on YouTube's open APIs that allows media organizations to request, review, and re-broadcast user-submitted videos by embedding the upload functionality of YouTube directly into their own sites. By using the Google Plugin for Eclipse to "click and deploy" new code changes and App Engine's admin console to manage application data, our launch partners -- most of which had never used App Engine before -- were able to easily deploy their own instances of YouTube Direct.
To date, media organizations like The Washington Post, The San Francisco Chronicle, NPR, The Huffington Post and ABC's Good Morning America are using YouTube Direct powered by App Engine's Java runtime and we hope more organizations take advantage of the platform. Visit YouTube Direct's developer page to learn more about it. The project's source is also available on Google Code.